My name is Berivan Dogan, but most people simply know me as Bery.
I was born and raised in Germany, near Stuttgart.
My parents hail from the Anatolian region of Turkey, Sivas.

My father has been in the textile industry for nearly 40 years with his company, Lefaxx Jeans, so I was born into and grew up in this field. It was always clear to me that I would follow the same path, which is why I studied Fashion Business, lived in London, and gained experience at various companies before joining the family business. Today, we have our own production facility with over 800 employees. We present ourselves as a German-Turkish company, as we have adopted the German structure and work mentality.

After years of experience, I decided to create my own brand because I often noticed that it is not easy to find jeans that are both well-fitting and fashionable. Our strength in production lies in quality and fit, which is why I decided to create something of my own, as fashion is my passion. I enjoy taking on the creative part, giving input, and together with our team, we are realizing our dream of building a vertical system. My father, our colleagues, and the production team put a lot of heart into this, which is why I don't see it as my brand but as our brand.

We have a sustainable production process, and I ensure that my products are high-quality and sustainable. We also hold all European certificates in our factory, emphasizing our commitment to quality and compliance. Additionally, we do not engage in mass production, which allows us to focus more on quality.

I want you to know that there is a lot of experience, love, and hard work behind the brand, and I hope you will love each product.

We look forward to your feedback.

Yours, Bery and the Lefaxx Team